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KIIS | CAN YOU HEAR IT?

CLIENT

Kirks Beverages & KIIS Network, ARN Media Ltd.

PROJECT TYPE

Live Event Collateral, Event Props, Brand Activations, Campaign Ads, Outdoor Billboards, Radio Studio Screens, Digital & Web Assets.

CREDITS

Campaign look for "Will & Woody's Can You Hear It," a major radio and digital initiative promoted across the KIIS network. This project includes event assets, striking imagery, and branded environments for a live competition event in partnership with KIRKS, creating an engaging experience for listeners and participants alike. Designed by Gabi Revell of Foundry, at ARN.

For the KIIS Network’s popular segment Can You Hear It, we worked to bring a distinctive visual identity to the live show, helping turn it into a highly interactive competition.

Hosted by Will & Woody, the segment challenged listeners to guess whether the sound of a drink being cracked open was a beer or a Kirk’s soft drink. We were tasked with designing the entire campaign look and creating branded environments for the live event.

The visual design was bold, striking, and centred around the use of sound and interaction. Our design included engaging imagery, event props, and campaign assets that were all crafted to create an immersive experience for participants. We ensured that both KIIS Network and Kirk’s branding were prominently featured throughout, weaving their identities into every aspect of the campaign. This included event signage, outdoor billboards, radio studio screens, and digital and web assets.

© 2024 by Foundry

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