top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

AFL GATHER ROUND | WESTFIELD

CLIENT

Westfield x AFL

PROJECT TYPE

In-centre Activations, Branded pop-ups, Set Design, Branded Environments

CREDITS

Conceptualisation & Design Execution by Jarryd Haefele of Foundry, Engaged and managed by Jess Johnson at Enque Agency.

The AFL Gather Round was an exciting four-day festival of footy, celebrating Australian Rules Football and showcasing South Australia as the heart of the action.

To complement this event, Westfield hosted an AFL-themed activation that was designed to engage footy fans and enhance the festival experience. We were tasked with creating the full suite of visual elements for the activation, ensuring they captured the spirit of the game while providing an interactive and educational experience for visitors.

One of the key highlights of the activation was the Guess The Player game, which featured a life-sized display of team members from every AFL club. The activation zone was fully interactive, allowing fans to test their footy knowledge and immerse themselves in the festival’s atmosphere. We designed striking visuals for the AFL Gather Round schedule, which were displayed on two front goal pillars, and produced a range of activity booklets and games for visitors to engage with. Additionally, we developed a game where attendees could compare their own physical attributes to those of their favourite AFL players, further adding to the fun and interactive nature of the activation.

© 2024 by Foundry

bottom of page