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GLASENBERG & ELDERFIELD ARCHITECTS
CLIENT
Glasenberg & Elderfield Architects
PROJECT TYPE
Branding and Identity Design
CREDITS
Design Execution & Creative Direction by Gabi Revell & Jarryd Haefele, at Foundry.
Glasenberg & Elderfield Architects (G&E Architects) rebranded in 2024 to establish themselves as leaders in South Africa’s architectural landscape.
Their work, known for its innovative design and sustainability, spans high-end homes, commercial buildings, and large-scale renovations. To reflect their commitment to timeless yet forward-thinking design, we crafted a high-end, imperial visual identity. The brand’s colour palette, which includes rich tones of mahogany, burgundy, port wine, beige, and black, evokes both elegance and strength—qualities that align with G&E’s sophisticated architectural approach.
We paired this bold colour scheme with a refined serif typeface, creating a strong yet graceful logotype that reflects the company's design sensibilities. The brand mark, with its clean lines and balanced proportions, communicates the firm’s meticulous attention to detail and its focus on creating enduring architectural legacies. The identity we developed positions G&E Architects as a luxury brand, capable of producing visionary spaces for a discerning clientele.
