YUDUYU

For YUDUYU, a dynamic skincare brand catering to a younger audience, we crafted an identity that’s as bold, colourful, and playful as the brand itself.

The name YUDUYU (pronounced ‘You Do You’) is catchy, memorable, and perfectly reflects the brand’s mission to empower teens and young adults to embrace their individuality. Our creative process began with developing the brand name itself, followed by a vibrant visual identity that appeals to a youthful audience with an eye-catching colour palette of reds, blues, greens, pinks, and purples.

The logotype for YUDUYU plays a central role in the brand’s visual identity. The distinctive ‘U’ shape, designed to resemble a flower, symbolises both youthfulness and the natural, plant-derived ingredients in the products. We paired this with a clean, blocky sans-serif typeface to create a strong, recognisable visual language that’s both modern and approachable. The bright and energetic colour scheme runs throughout the packaging, making each product feel like a must-have item for its target demographic—energetic teens and young adults.