WELCOME TO FOUNDRY
We build brands with brains, backbone, and a bit of bite. Strategy comes first, design brings it home - and we don’t do anything by halves. We work with brands that are ready to stand for something. Ones that want to show up with clarity and say it with style.
We’re straight-shooters, deep thinkers, and slightly obsessive when it comes to the craft (but in a healthy way, promise).
You bring the idea. We’ll turn it into something people actually remember.
ABOUT THE FOUNDERS
GABI REVELL
Gabi is a brand identity specialist with over a decade of experience and a reputation for building brands that actually mean something - and look bloody good while they’re at it.
She’s led creative across some of the country’s biggest media platforms, including national radio heavyweights like KIIS and GOLD, and helped shape campaigns at iHeartRadio - Australia’s #1 audio publisher.
Before diving into media, Gabi cut her teeth designing for iconic household names like Nylex, Hills Hoist, Cyclone and Supercraft - the kind of brands you grow up with and can’t quite shake (in a good way).
That mix of heritage brands and high-impact media gave her a sharp eye for strategy, storytelling, and design that sticks.
These days, she's Foundry's BIC (Bird In Charge) - the creative studio she built to help businesses craft brands with substance, style and a solid strategic backbone. Whether she’s building something from scratch or giving an old brand a second wind, Gabi brings a clear head, a sharp pen, and a bit of spark to everything she touches.
Her approach? Say what you mean, design like you mean it, and always leave the brand better than you found it.
ABOUT THE FOUNDERS
JARRYD HAEFELE
Jarryd is a big-picture thinker with a hands-on creative streak - the kind who can dream up an idea, sketch it out, and bring it to life without breaking a sweat.
With over 12 years in the game, he’s worked across some of Australia’s most recognisable brands - think KIIS, Westfield, KIC, ARN and Myer - building campaigns, activations and experiences that stop people in their tracks.
A lifelong maker at heart (seriously, he was drawing characters and building models before he could spell “strategy”), Jarryd originally set his sights on becoming a Disney animator. That love for storytelling, visuals and world-building never left - it just evolved. Today, he channels it into brands, events, and environments that feel considered, immersive, and full of character.
He’s led teams, mentored young creatives, and built a name for bringing bold ideas and sharp thinking to every brief. Whether it’s a major campaign or a scrappy prototype, Jarryd’s got a sixth sense for how to make things work - and make them memorable while he’s at it.
Creative, collaborative, and relentlessly curious, Jarryd’s the guy you want in the room when it’s time to make something special happen.
