WELCOME TO FOUNDRY
We're a Melbourne-based creative agency dedicated to forging innovative solutions that ignite brands and captivate audiences.
With a focus on refining raw ideas into polished concepts, we blend strategy and creativity to craft powerful narratives and designs. Operating like master ironsmiths, we shape each project with precision and passion, ensuring that every client’s vision is expertly transformed into reality.
Our mission is to take raw concepts and shape them into compelling narratives, striking designs, and innovative solutions that resonate.
We are dedicated to not just meeting our clients’ needs, but exceeding their expectations, crafting experiences that leave a lasting impact. Every project is an opportunity to push boundaries and redefine possibilities. At Foundry, we don’t just create; we forge connections—between brands and their audiences, between imagination and reality.
GABI REVELL
ABOUT THE FOUNDERS
Gabi is a specialist in crafting powerful, purpose-driven brand identities and compelling brand stories. With over 10 years of experience in design, creative direction, and brand strategy, she is known for her unique ability to transform a client’s vision into a tangible, meaningful brand that resonates with audiences and delivers measurable results.
As a sought-after designer, Gabi excels in leading the development of both visual and strategic brand identities, ensuring each element aligns with a brand’s desired outcomes. Whether building brands from the ground up or revitalising established names, she has a remarkable knack for uncovering the heart of a brand’s story and translating it into designs that engage, inspire, and endure. Her campaigns are not only crafted to captivate but also to make a lasting impact, helping brands connect deeply with their audience and stand out in a crowded market.
Gabi’s passion lies in the intersection of creativity and strategy—creating brands that not only look incredible but also deliver on a deeper, more intentional level. Her ability to integrate storytelling with design has helped numerous brands amplify their presence, foster loyalty, and achieve long-term success. With expertise across diverse industries, including media, advertising, and lifestyle, she has built a reputation for shaping bold, high-impact brands and campaigns that resonate in competitive markets.
Her approach to design and strategy is deeply influenced by her upbringing—her mother, a teacher, and her father, a skilled carpenter. From them, Gabi inherited a passion for creative problem-solving and craftsmanship, which she channels into every project. Inspired by her father’s carpentry and blacksmithing crafts, where raw materials are forged into beautiful, functional works of art, she founded Foundry to help businesses forge their own unique path and create brands that are both beautiful and purposeful.
JARRYD HAEFELE
ABOUT THE FOUNDERS
Jarryd is a dynamic and seasoned creative professional with an impressive 12+ years of design industry experience. From a young age, he showcased a remarkable talent and an unyielding passion for the creative arts, expressing himself through drawing, painting, and model building.
Driven by a childhood dream of becoming a Disney animator, Jarryd’s fascination with film and set design naturally guided him toward a career in design. Here, he seamlessly blended his artistic instincts with professional design skills, excelling in his field.
Throughout his career, Jarryd has established himself as a highly sought-after designer and creative lead within the media industry. He has collaborated with notable brands such as ARN, the KIIS Network, KIC, Westfield, and Myer, delivering innovative designs that resonate with audiences.
In addition to his design expertise, Jarryd has taken on significant leadership roles, serving as a lead designer and team leader at a large media organisation. He has mentored many aspiring designers, including his co-founder, Gabi, who has become his right-hand woman since they began working together several years ago.
Jarryd’s diverse portfolio showcases his ability to generate innovative concepts for brand activations and events, making him a valuable asset in the ever-evolving landscape of design. With a perfect blend of creativity, leadership, and industry experience, Jarryd continues to push the boundaries of what’s possible in the creative landscape.
