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LIV GOLF
CLIENT
LIV GOLF
PROJECT TYPE
Out-of-home Activations, Branded pop-ups, Set Design, Branded Environments
CREDITS
Conceptualisation & Design Execution by Jarryd Haefele of Foundry, Engaged and managed by Jess Johnson at Enque Agency.
LIV Golf is revitalising the sport of golf with its innovative approach to tournaments and its commitment to attracting a younger, more diverse audience.
To celebrate LIV Golf’s first visit to Australia, we collaborated with Fuller & SA Tourism Commission to create a fun and engaging golf activation at Adelaide Airport for players and fans arriving for the event. Our task was to design an interactive experience that would build excitement and anticipation for the upcoming tournament, all while staying true to the LIV Golf brand.
We developed a mini-golf set at the airport’s baggage claim area, where travellers could take a swing while waiting for their luggage. The activation was lively and fun, turning the usually mundane wait for baggage into an exciting prelude to the event. Along with the mini-golf set, we designed a signage takeover of the airport’s arrival terminal, which was fully branded with LIV Golf’s bold colours and dynamic graphics. To further enhance the experience, we also provided activation ambassadors who encouraged visitors to participate and engage with the activation.
