QSIC CAPSULE

QSIC is a global in-store audio and retail media platform transforming how brands connect with customers through music, messaging, and real-time data. Working with some of the world’s leading retail and hospitality groups, QSIC uses intelligent audio solutions to shape customer experience and deliver measurable business outcomes across physical spaces. To celebrate a year of growth, partnerships, and platform performance, QSIC engaged Foundry to develop Qsic Capsule - a campaign designed to capture the year’s standout moments through a dynamic, data-led storytelling experience inspired by the cultural familiarity of Spotify Wrapped. The objective was to transform complex platform insights into something engaging, memorable, and highly shareable across both web and social. This included showcasing each client’s most-streamed artists, listening behaviours, and audience engagement metrics, alongside a broader retrospective of QSIC’s annual milestones, partnerships, and business growth. Foundry developed a suite of static, motion, and video assets that brought the campaign to life across digital touchpoints. The visual system was designed to feel energetic, premium, and instantly familiar - balancing entertainment with credibility while ensuring the data remained clear, digestible, and visually compelling. From animated social assets to campaign rollouts across web and partner communications, Qsic Capsule turned performance reporting into a branded experience - one that celebrated both QSIC’s clients and the scale of the platform itself. The result was a campaign that felt less like a report and more like a moment: shareable, engaging, and designed to strengthen relationships through storytelling.