About Us
Foundry is a Melbourne-based creative branding agency founded by Gabi Revell & Jarryd Haefele.
We partner with local and global brands to build identities, campaigns and content that feel considered, distinctive and commercially smart. Specialising in strategy and naming, through to visual branding, campaigns, digital design and day-to-day creative, our work is designed to leave a lasting mark.
We move between industries, ideas and personalities constantly, which is exactly how we like it. No two brands should behave the same. Our job is to find what makes each brand worth noticing, and make sure people do.
Foundry Values
Strategy First
Good design without strategy is decoration. Every project begins with understanding the business, the audience, and the opportunity, so the work we create has purpose and direction.
Craft with Care
We believe the details matter. From typography and layout to language and tone, every element is carefully considered to create brands that feel cohesive, refined, and enduring.
Built to Last
Trends come and go, but strong brands stand the test of time. We focus on creating brand systems that are flexible, scalable, and designed to evolve with the businesses behind them.
True Partnership
We work closely with our clients as collaborators, not just suppliers. The best work happens when there is trust, openness, and a shared commitment to building something exceptional.